Bringing you the pulse of
PRIMARY PRODUCTION
and the accounts of PRIMARY PEOPLE in the field.
Why it all began.
We sensed that in a world inundated with information, we needed essential news updates relevant to our industry, easily digestible knowledge pieces, and increased awareness of the compelling individuals shaping Australian agriculture and what such news and knowledge mean for them.
What can you expect from The Primary Source?
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News updates offer insights into current affairs within the Australian agricultural industry to keep you well-informed. Neutral, clear and concise.
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Knowledge pieces unravel important topics in the Australian agricultural domain. Let us simply break down subjects like carbon farming or the impact of international conflict on Australian commodity markets.
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Lifestyle features you can immerse yourself in. Delivering you firsthand accounts and feedback from the primary people shaping the field. Our ‘Knowledge on film’ segment will give you insight into compelling individuals working in the industry and show you what type of jobs they get up to day-to-day.
Where trending meets tradition.
The Primary Source is a nod to the past while staying in sync with the present. Drawing inspiration from the classic charm of newspapers and the dynamic energy of modern trends.
Australian’s have two things in common: national heritage rooted in Agriculture, and convenient (too convenient) access to social media.
Agriculture has been, and will continue to be the lifeblood of our nation. A platform delivering a combination of news, knowledge and lifestyle features, allows the people within the industry to better navigate the ever changing landscape and involve those outside of the industry in the conversation. At the end of the day, we are all primary people to Australia.
If you are looking to stay connected and gain straight-forward insight into all things Australian agriculture, you’ve found your destination.
Let us be your primary source of information.